Services
vis__it works with brands and labels in two ways.
Design consulting
Working inside the label on what the collection is and how it holds together, from the first conversation about a season through to the direction the range is cut to.
- Creative direction
- Season concept and collection narrative
- Concept development
- Fabric and fit direction
- Collection strategy
- Range planning and line-up
Brand and identity
The marks the label ships under — how it is written, how it looks on a garment, and where it sits among the labels it is sold beside.
- Visual identity
- Wordmark, type system, label and packaging
- Naming
- Label and collection naming
- Brand positioning
- Where the label sits and who it is for